Amazon A+ Content Service: Boost Your Listings Like a Pro

In today’s crowded Amazon marketplace, standing out is hard. However, great products alone don’t sell. Shoppers compare. They scan. They decide in seconds. That’s where Amazon A+ Content comes in.

It’s more than pretty pictures. It’s your chance to tell your brand story and show your product value with rich visuals and structured content.

At Ecom Expert, we help brands utilize Amazon Enhanced Brand Content (EBC) to boost conversions and establish trust. Here’s what you need to know.

What Is Amazon A+ Content?

A+ Content is a premium feature for Amazon sellers enrolled in Brand Registry, offering enhanced product descriptions with images, comparison charts, banners, and more.

Instead of dull text blocks, you get engaging layouts that tell a story. And yes, they convert better.

You can use it on your product detail pages to make your listing visually appealing and informative.

Key Features of A+ Content

• Image-rich modules
  
• Comparison charts
  
• Product features in bullet points
  
• Brand story and mission section
  
• Mobile-optimized designs
  

It’s all about making your product page feel like a branded experience.

Why Amazon A+ Content Matters for Sellers

Let’s be clear: regular listings don’t excite shoppers anymore. People want more than just specs.

Amazon A+ Listing Design helps answer that question.

Better Conversions

The more clearly shoppers understand your product, the more inclined they are to buy it. A+ Content effectively illustrates the transition from features to benefits through visual aids.

Such clarity leads to better purchase decisions.

Higher Retention

With the help of Amazon EBC Content, you can minimize return rates. Customers know what they are getting. No surprises.

That keeps away the negatives and saves you more precious time and money.

Competitive Advantage

If your competitors are using A+ Content and you are not, you are at a disadvantage. If they are not using it, then here is your competitive advantage.

Either way, it gets you ahead.

Types of Amazon A+ Content

There are two main categories of Amazon A+ Content:

Basic A+ Content

This is available to all sellers in Brand Registry. You can add up to five content modules, which include images and text.

It’s the right step for brands seeking to enhance their listings with a clean, visually appealing appearance. 

Premium A+ Content (A++)

This event is by invitation only, primarily for large brands. It allows for video, interactive modules, and more advanced design.

For the majority of sellers, basic A+ is sufficient; how you use it is more important than how fancy it looks.

How to Create Amazon A+ Content

Creating A+ Content might sound technical, but it’s pretty easy if you understand the process.

Step 1: Brand Registry Enrollment

If you want to create A+ Content, you must be enrolled in the Amazon Brand Registry. The Brand Registry requires that a trademark be registered and undergo several steps of brand verification.

Once approved, A+ Content will become available in your Seller Central account. 

Step 2: Layout Planning

Think about what your buyer wants to see. Consider starting with a hero image, followed by benefits, lifestyle images, and comparison charts if necessary.

Avoid clutter. Keep it clean and easy to skim.

Step 3: Pick the Right Modules

Amazon provides several layout modules, including:

• Standard image with text
  
• Multiple image carousel
  
• Side-by-side comparison tables
  
• Product Q&A
  
• Brand story
  

Choose whatever applies best to telling your story.

Step 4: Upload Content and Submit

Now upload images, write the copy, and preview the layout. Once everything is satisfactory, submit the design for Amazon approval, which usually takes seven business days.

Once approved, your A+ Content is live straight away on your product page.

What Makes Great Amazon A+ Content?

Great A+ Content is not about loading it with fancy visuals. It answers buyers’ questions and builds trust.

Here are the things to focus on:

Use High-Quality Visuals

Blurry or pixelated images hamper the experience. Spend money on professional photography. Ensure that you use lifestyle shots, infographics, and clear feature breakdowns to enhance your content. People tend to remember visuals more than words.

Write for Buyers, Not Bots

The text should answer questions. Focus on the benefits, not just features.

For example, say “Maintain temperature for 24-hour commute and long workout” instead of just stating “500ml stainless steel bottle.” 

Use a Comparison Chart

If you have variations, use a comparison chart to explain the difference. This way, both the buyer and the seller are educated to make informed decisions, and it also increases the chances of cross-selling. 

Keep Branding Consistent

Color, tone, and logo: Simply follow them. Whether it’s one product or ten, everything should feel like one experience.

Common A+ Content Mistakes to Avoid

Even though A+ Content is influential, some sellers get it wrong. Avoid these common errors:

• Overloading with text
  
• Using too many modules
  
• Not mobile-optimizing the design.
  
• Ignoring grammar or poor spelling
  
• Using unrelated images
  
• Not focusing on benefits.
  

Less is more. Guide, don’t overwhelm.

Does Amazon A+ Content Improve SEO?

No, A+ Content does not directly impact Amazon SEO. The content within the modules is not indexed for search ranking.

However, it does influence conversion rates, which are a key factor in Amazon’s ranking algorithm. So indirectly, it helps.

Want to boost Amazon SEO? Focus on keyword placement in:

• Product title
  
• Bullet points
  
• Description
  
• Backend search terms
  

For a complete SEO guide, check our post on Amazon Keyword Ranking.

Why Work With Ecom Expert?

We understand Amazon account management inside out.

Creating A+ Content is not just about looks. It’s a strategy. At Ecom Expert, we:

• Plan layouts tailored to your niche
  
• Craft SEO-friendly copy that sells
  
• Design mobile-first content
  
• Submit and manage approvals.
  
• Track performance metrics
  

You focus on running your store. We focus on making your listings more effective at converting potential customers.

Final Thoughts

No longer simply an option, Amazon A+ Content is a necessity. Appropriately used with the right strategy, visuals, and storytelling, it can dramatically improve conversion rates.

A+ Content can be the breath of fresh life your listing needs while launching a new product or working on your top seller.

So, ready to take your Amazon store to the next level?

👉 Contact Ecom Expert today and allow us to create influential A+ Content that sells!

Frequently Asked Questions:

1. Is Amazon A+ Content free?

Yes, it is free for Amazon sellers with enrollment in the Brand Registry to populate A+ Content. There is no charge to use it, but consider spending some time honing your skills; alternatively, you could hire someone with specialized skills in this area. 

2. How long does it take Amazon to approve A+ content? 

Usually, Amazon reviews and approves A+ Content within seven business days. If the content violates any guidelines, you may be asked to revise and resubmit it.

3. Can I edit my Amazon A+ Content after it goes live?

Yes, Amazon allows edits after approval. Update your A+ Content Seller Central. However, it will undergo a review process again before the changes are made live.