How Ecom Expert Scaled an Amazon Brand 3X in 60 Days
(Amazon FBA Product Launch | Kitchen Tool: Oil Dispenser with Brush)
Client Background
The Rising kitchenware company hired Ecom Expert to launch an Amazon FBA product launch:
A 2-in-1 brush and oil dispenser. It had no online presence and no sales history, and it had to contend against high competition in a saturated market with price wars being a common theme.
The objective was crystal clear:
- Successful launch
- Visibility
- Genuine sales
- Compete with the best, top-ranking sellers
Listing Image Before



Challenge
Familiar initial challenges yet difficult to confront:
- No keyword ranking
- No social proof or reviews
- New product list in a highly competitive category
- Tight budget for PPC as well as creatives
The rest times for such a set of products will be near zero within the Amazon search results unless strategic input is given. This was the theatre of our expertise in Amazon FBA product launch.
Our Strategy: Full Funnel Amazon FBA product launch
Then we devised a 60-day growth plan for the kitchen products. This new plan was every bit data-centric and backed by keyword research and proven conversion tactics.
1. Keyword-Rich Listing Optimization
Subsequently, Helium 10 and Amazon Brand Analytics helped us focus on keywords such as:
- Oil dispenser with brush
- Kitchen oil control bottle
- Cooking brush bottle
- Silicone oil bottle for BBQ
- Kitchen tool oil container
The next step was the creation of a fully optimized listing:
- SEO title with all target and long-tail keywords
- Bullet points conveying benefits on persuasive features (“Mess-free cooking,” “Oil-saving design”)
- Mobile and keyword-friendly product description
2. A+ Content and Infographics
Designed A+ content and branded product visuals depicting:
1: Real kitchen usage scenarios
2: The “How to Use” infographic (brush + squeeze function)
3: Icons are made from BPA-free materials, are heat-resistant, and are dishwasher-safe.
4: This increased consumer confidence and helped us stand out visually in a sea of generic listings.
After Listing Transformation





3. Aggressive Amazon PPC Strategy
Keep your PPC launch strategy low on ACoS and high on conversions:
- Setting up Exact Match campaigns for keywords with mid-range volume
- Broad Match ads in the mix to spark discovery
- Daily monitoring on CTR & ACoS
- Adding negative keywords to cut down on wastage
RESULT: Page 1 ranking on 8 keywords within 3 weeks of launch.
4. Review Acceleration
We set up a safe email-review-rejection funnel.
- 10 verified reviews within less than 3 weeks (with Amazon 1 Program)
- Average rating-unit: 4.7 stars
These early reviews raised conversion and trust scores.
Real-Time Support, Better Ratings
We solve customer complaints quickly. Questions receive quick responses from the agents. This builds customer trust, leads to high ratings, and helps win the Amazon Buy Box, overcoming conversion barriers, and earns trust. In niches like kitchen tools, this is crucial.
Efficient Returns for Brand Growth
We manage returns and refunds at lightning speed, without delays and without stress. Customers remain happy with their positive feedback, allowing trust for Amazon to prosper. A seamless post-purchase experience means higher ranks and increased repeat buyers, especially for private-label brands in competitive categories.
📊 One Triple Sales Growth in 60 Days
Performance Metric | Before Launch | After 60 Days |
Monthly Orders | 0 | 345+ Orders |
Keyword Ranking | Not Indexed | Page 1 (8 keywords) |
Conversion Rate | — | 18.2% |
Reviews | 0 | 17 (Avg 4.7⭐) |
ACOS (Advertising Cost) | — | 21% |
Organic Traffic Growth | — | +230% |
What the Client Said
“We didn’t expect results this fast. Ecom Expert not only helped us rank but also built a real brand presence. Their system works — period.”
— Kitchenware Brand Owner, 2025
Key Takeaways
- Keyword strategy plays a crucial role: According to rankings and competition, mid-volume, long-tail keywords tend to rank faster with lower competition.
- A+ content is a must: Especially in kitchen tools, a high-grade visual builds trust and engagement.
- Early reviews = fast conversions: Having the clicks is necessary, but one needs social proof to make a buyer.
- Tactical PPC = smart expenditures: We didn’t outspend the competitors; we outsmarted them.
Thoughts on the Pro Sellers
Don’t just copy what your competitor’s doing. Find the gaps in their listing and fill them with better visuals, benefits, and copy.
Use keyword research tools like Helium 10 or DataDive to find goldmine terms with less competition.
Spend money on creative assets. Even the best product won’t sell if it looks dull.
Launch with a 60-day mindset — not just for a week under boosted ads.
Final Words
This case study is an example of how effective it can be when there is a successful Amazon FBA product launch. The new listing can triple sales figures in just under two months without resorting to unconventional means or incurring high advertising costs. At Ecom Expert here, we don’t just launch products. We build scalable, high-performing Amazon brands.
Ready to Grow?
Visit EcomExpert.org if you’re launching your private-label product or you’re struggling with sales.