Amazon Lemon Squeezer Case Study: Sales Growth with SEO & PPC

Client and Challenge

Our client was an Amazon seller in the United Arab Emirates who was having trouble increasing the visibility and sales on Amazon of their manual lemon squeezer. 

The product encountered many difficulties, even though it was entering a fiercely competitive Amazon market with massive potential:

• The listing lacked compelling content, was simplistic, and was not brand-focused.
• The pictures were of poor quality and did not adequately convey the advantages of the product.
• Numerous unfavorable reviews exposed issues with the product’s quality, undermining consumer confidence.
• Defects in the product’s quality were inherent due to supplier problems.
• With a Best Seller Rank (BSR) of over 200,000, competition was fierce.
• The client was investing a lot of money in PPC campaigns, but because of the irrelevant keyword targeting, sales were still low.

In order to boost organic sales and profitability, strengthen their brand image, and totally revamp their Amazon presence, the client turned to Ecom Expert.

Country: UAE
Client: Amazon Seller
Domain: E-commerce / Kitchen Tools
Service: Amazon Account Management, SEO, PPC Optimization
Product: Manual Lemon Squeezer

Before Amazon Listing

Solution

We put into practice a seven-step Amazon growth strategy specifically designed for the Lemon Squeezer product:

1. Amazon Vine Program

We signed the product up for the Amazon Vine Program to establish credibility and trust. This made it possible for consumers to get the product for free in return for candid evaluations. We launched an affiliate program concurrently to boost brand awareness and external traffic.

As a result, the Amazon product’s rating rose and conversion rates increased as verified reviews started to come in.

2. Storefront & Brand Positioning

• In order to give customers a premium brand experience rather than just another generic product, we redesigned the Amazon Storefront with a brand-focused aesthetic.
• Added lifestyle photos and narratives to the Enhanced Brand Content (A+ Content).
• Product descriptions have been optimized using SEO-rich keywords like “manual” and “lemon squeezer.” 
• Highlighted the problems that customers were having (messy juicing, defective squeezers) and demonstrated how our product addressed them.

3. Supplier Collaboration & Product Quality Fix

Reviews from customers indicated that the Amazon supplier had inherent quality problems. To address product flaws and guarantee constant quality standards, we worked closely with suppliers.

• Better manufacturing quality checks were negotiated.
• Removed packaging flaws that had previously resulted in unfavorable reviews.

Result: There were fewer returns and more favorable reviews as the product quality increased.

4. Negative Review Management

We thoroughly examined unfavorable customer reviews. Outdated, unfair, and irrelevant reviews were successfully eliminated after being reported.

We also developed a post-purchase feedback strategy to encourage happy customers to write positive reviews.

5. Listing Optimization & Premium Images

A thorough overhaul of Amazon SEO was done:

Product titles, bullet points, and backend keywords were rewritten using high-volume search terms (such as stainless steel lemon juicer, heavy-duty citrus press, and best lemon squeezer).

• Upgraded product photos to high-end infographics and lifestyle photos.
• To demonstrate why our product was superior to rivals, we made a comparison chart in A+ Content.

As a result, conversion rates considerably increased, and listings started to rank higher naturally.

6. PPC Campaign Restructure

• Wasted money resulted from the client’s advertisements using broad and irrelevant keywords. Amazon Campaigns were reorganized to concentrate on high-converting, targeted keywords.
• Sponsored product advertisements for exact-match keywords were introduced.
• Ran brand-sponsored advertisements to draw attention to the storefront.
• Enhanced ROAS and decreased ACOS (Advertising Cost of Sale)  and improved ROAS (Return on Ad Spend) by optimizing bidding strategies.

7. Competitor & Market Research

We examined the leading rivals in the Lemon Squeezer market. We positioned the product as a high-end yet reasonably priced choice with excellent quality and branding based on market insights.

Features Implemented

• Improved Brand Content (A+): High-quality photos, infographics, and narratives.
• Amazon Vine Program: To establish credibility and validated reviews.
• Affiliate Program: Influencer marketing to drive external traffic.
• Backend terms, bullet points, and titles with lots of keywords are all part of SEO optimization.
• High-quality photos: comparisons of products and lifestyle shots.
• PPC Campaign Optimization: Targeting relevant, high-converting keywords with ad spend.
• Review management is the process of eliminating unjust reviews and increasing favorable comments.

After: Optimized & High-Converting Listing

Result

After following the plan for three months, the Lemon Squeezer accomplished:

• Decreased unfavorable reviews, increasing the average rating.
• Improved branding and increased storefront visibility.
• Improved organic rankings for popular keywords such as lemon squeezer and manual juicer.
• Improved ROAS and decreased ACOS, increasing the profitability of ad spend.
• Enhanced conversion rate thanks to optimized photos and Amazon premium listing.
• Created a powerful brand presence in a field with fierce competition.

The customer went from being unnoticed in search results to competing with industry leaders.

Tech Stack & Tools Used

• Amazon Vine Program: For verified reviews, the tech stack and tools used
• Amazon Affiliate Program: To promote your brand
• Helium 10/Jungle Scout: Analysis of competitors and keyword research
• Amazon PPC Manager: For optimizing campaigns
• Canva and Photoshop: For creating high-quality images and infographics
• Ecom Expert SEO Tools: For backend keyword strategy and listing optimization

Conclusion

This case study demonstrates that a product can be successful with the correct Amazon growth strategy, even in highly competitive categories. We assisted in turning a basic Lemon Squeezer into a lucrative Amazon product by concentrating on reviews, branding, listing optimization, and PPC restructuring.

Our team at Ecom Expert can help you boost sales, improve your ranking, and establish a powerful Amazon brand.

For expert PPC campaigns, brand expansion services, and Amazon account management, visit EcomExpert.org.