How Ecom Expert Boosted a Failing Dishwasher Magnet
In a world full of kitchen gadgetry, even a simple utility item like a clean/dirty dishwasher magnet can be a best-seller if polished right.
The case study outlines the details about how Ecom Expert transformed an off-the-grid Amazon listing of Customer A from the USA into a high-ranking and very profitable product, shipping over 3,000 units a month, having up to 1,523 organic reviews, and the Amazon’s Choice badge.
Project Background
- Product: Clean/Dirty Dishwasher Magnet with slider
- Client: Customer A (USA-based seller)
- Initial Contact Date: February 16, 2024
- Initial BSR: Around 300,000+ in the Kitchen Category
- Initial Rating: No reviews
- Price: $6.79
Challenges:
- No keyword optimization
- Poor visuals and product description
- No brand visibility or differentiation
These were the initial customer-uploaded images for their enhancement.
1: Product and Market Analysis
It is data analysis that takes the first steps to any achievement, from a research angle, being high-volume search terms:
High Search Volume Keywords-Figuring out this hue by using Helium 10 and Amazon’s auto-suggestion, we found top keywords:
This is all about the dishwasher magnet and what else it has to do with some ideas:
- Dishwasher magnet
- Clean dirty dishwasher magnet
- Magnetic dishwasher sign
- Dishwasher status indicator
- Clean dirty sign for dishwasher
- Dishwasher magnet with slider
- Kitchen organization gadgets
- Dishwasher reminder tool
- Reversible clean dirty magnet
Consumer Behavior Insights
- Shoppers preferred clear indicators that were colour-coded.
- Magic-and-adhesive-sold units worked better based on feedback.
- Easy to learn and could be seen from the opposite end of the room, were commonly recurring phrases in the reviews.
- A very low return rate was one of the selling points, more so if it was cheap.
2: Listing Optimization and Publishing
The team went through a complete listing update, then published on March 14, 2024, scheduled right after the implementation of their strategy.
The rate was kept at USD$6.79 for fast conversion collection and starting propagation of the Amazon algorithm.
Here are the updated product visuals created and optimized by Ecom Expert, showcasing real-life use, clean design, and slider functionality.
What We Optimized:
- SEO Title: Clean Dirty Dishwasher Magnet-Magnetic Sign Indicator for Kitchen, Slider Design.
- Bullets: Benefit-oriented and loaded with long-tail keywords.
- Backend Search Terms: 249 characters maximum, no repetition, and cover plurals and misspellings.
- Images: High resolution with real-life kitchen placements, showing and demonstrating usage, particularly with a sliding feature.
- A+ Content: Added charts showing a comparison of this product with non-slider alternatives.
Performance Over Time
In March 2024
- Published listing
- Price: $6.79
- BSR: 300,000+
- Sales: Less than 10 units/month
- Rating: 0
- ACOS: 120% (initial learning phase)
June 2024 – Turning Point
- The price rose to $7.99
- Updated visuals and backend terms
- BSR dropped to 64,000
- Monthly Sales: ~30 units
- ACOS reduced to 46%
- First rating: 3.8 stars
- The product gained visibility on long-tail keywords.
By the end of June, BSR had improved to 8033, with steady PPC and tight CTR. Early positive reviews gave us trust that is forever growing.
3: Current Progress
After July, the Ecom Expert finally went deep into long-term organic ranking and profitability.
Current Results:
| Metric | Before | Current (July 2025) |
| BSR | 300,000+ | 3,000 |
| Monthly Sales | < 10 units | 3,000+ units |
| ACOS | 46% | 20% |
| Net Margin | ~5% | 22% |
| Price | $6.79 | $9.99 ($8.99 discounted) |
| Organic Reviews | 0 | 1523 |
| Rating | No rating | 4.8 stars |
| Amazon Badge | None | Amazon’s Choice |
| Organic Sales | N/A | 55% of total sales |
Competitive Edge
What made this dishwasher magnet stand out?
1. User-Centric Features
- Easy glide and completely clean red/green visibility
- Magnet and adhesive backing to suit all dishwasher surfaces
- Sleek aluminium finish for a modern kitchen look
2. Well-managed PPC Campaigns & Listing Strategy
- This listing held top keyword placements for dishwasher magnets and a clean-dirty dishwasher sign
- Internal linking from Amazon posts and the storefront
- Indexed for numerous long-tail keywords to gain organic traction
3. Strong Social Proof
- Follow-up e-mail campaigns to promote verified reviews
- Monitored feedback to improve the listing and mitigate early harmful reviews
- Now it stands tall with 1523 organic reviews and a 4.8-star rating
Client Testimonial (Customer A)
“We were invisible on Amazon before Ecom Expert stepped in. Their optimization took us from zero to a top 10 seller in just months. Now we have the Amazon’s Choice badge and sell over 3,000 units a month all organically!”
— Customer A
Future Strategy
Now here’s what’s next for this winning product:
- Launching a 2-pack and 4-pack coupon promotion bundles
- Looking at Walmart and Etsy side listings
- Influencer Cooperation for Home and Kitchen Niche Visibility
Continuous Improvement
Ecom Expert kept pushing the envelope even when targets were being reached. After about 6 months, we made a change:
- A+ Content – Comparison charts had been renewed, lifestyle images refreshed, and the brand narrative had been strengthened to convert better.
- Title & Bullet Points – The title and bullet points have been refined to target high-search long-tail keywords like clean dirty dishwasher magnet slider, and magnetic dishwasher status sign, whose target customers may also be branded under more general keywords as a dishwasher reminder tool.
- Product Images – Enhanced infographics and clearer “in-use” images were introduced to address questions and objections raised by customers in reviews.
Such updates have strengthened organic ranking, improved CTR, and won respect for higher pricing without affecting conversion.
The main takeaways for Amazon Sellers:
- Optimizing an Amazon listing with the right words can achieve rankings even for a simple product.
- Visual storytelling and clear product value are highly crucial in low-priced categories.
- Prices can be A/B tested to determine the real demand point you have.
- Never think less of small-ticket items- they scale up fast on volume.
Final Thoughts
This case study shows how well-placed SEO, optimally listed products, reviewing strategies, and pricing breathe life into a product that was selling low with powers that wipe away its competition on Amazon.
Ecom Expert executes growth with data backing, whether you are starting a new venture for an item under a private label or reviving an old listing.
If you are in need of one-on-one help for your Amazon product, like this?
Start a Project with an Ecom Expert today.
